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He-Man and the Masters of the Universe is an American animated television series produced by Filmation based on Mattel's successful toy line Masters of the Universe. It made its television debut in 1983 and ran until 1985, consisting of two seasons of 65 episodes each. The show, often referred to as simply He-Man, was one of the most popular animated children's shows of the 1980s and has retained a heavy cult following to this day. The show takes place on the fictitious planet of Eternia, a land of magic, myth and fantasy. The show's lead character is Prince Adam, the young son of Eternia's rulers (King Randor and Queen Marlena). Prince Adam is a seemingly cowardly, blond muscleman dressed in a Cote d'Azur chemise. However, Prince Adam possesses a magic sword, and when he holds it aloft and says the magic words "By the Power of Grayskull! I have the Power!" he is transformed into He-Man, the most powerful man in the universe. He-Man is a brave, blond muscleman in a baldric and loincloth. Together with his close allies, Battle Cat, Teela, Man-At-Arms and Orko, He-Man uses his powers to defend Eternia from the evil forces of Skeletor, a tyrannical warlord with a skull for a face. Skeletor's main goal is to conquer the mysterious fortress of Castle Grayskull, from which He-Man draws his powers. Were he to succeed, Skeletor would be able to conquer not only Eternia, but the whole universe. Despite the limited animation techniques that were used to produce the series, He-Man and the Masters of the Universe was notable for breaking the boundaries of censorship that had severely restricted the narrative scope of children's TV programming in the 1970s. For the first time in years, a cartoon series could feature a muscular superhero who was actually allowed to hit people, though he still couldn't use his sword often. The cartoon was controversial in that it was produced in connection with marketing a line of toys; advertising to children was itself controversial during this period. In Britain, advertising regulations forbade commercials for He-Man toys to accompany the program itself. In similar fashion to other shows at the time (notably G.I. Joe), an attempt to mitigate the negative publicity generated by this controversy was made by including a "life lesson" or "moral of the story" at the end of each episode. This moral was usually directly tied to the action or central theme of that episode. The cartoon series was also particularly remarkable because it was the very first animated series produced directly for syndication, as opposed to all other syndicated cartoons of the time which were re-runs of old Saturday morning cartoons. The show was so successful that it spawned a spin-off series, She-Ra: Princess of Power following the adventures of He-Man's sister. Mattel's subsequent attempts to relaunch the He-Man toy line have also led to the short-lived 'sequel' series The New Adventures of He-Man in the early 1990s, and an update of the series for a contemporary audience in 2002. It is also noted for featuring early script-writing work from later Babylon 5 creator J. Michael Straczynski, and Paul Dini of the 90s Batman-fame.